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Customer journey funnel3/16/2024 ![]() Many businesses have also started to view customer retention as an essential part of the bottom of the sales funnel. For instance, they may include two subsections, Research and Evaluation, in the Consideration stage of their funnel. Some businesses like to break their marketing funnel down into smaller stages. Since not everyone who takes an interest in a business will end up buying something, most businesses have more prospects at the top of their funnel than the bottom - hence the term. At the bottom of the funnel, customers have done their research and they’re ready to make a purchase. In the middle is the research and consideration stage. This type of model has been in use for more than 100 years, and it’s still one of the most basic concepts in business.Ī customer at the top of your marketing funnel knows your business exists, but they haven’t interacted with you much or sought out additional information. ![]() As they learn more about your business and get closer to making a purchase, they move down toward the bottom of the funnel. ![]() The marketing funnel - also known as the sales funnel - is a model of your marketing and sales process from your company’s point of view. The Marketing Funnel: What It Is and When You Should Use It Here’s everything you need to know about the difference between the marketing funnel and the customer journey. However, they actually mean different things. Marketing funnels and customer journeys are similar ideas, and some people new to the business may think the terms are interchangeable. ![]() But are you familiar with what each of these terms mean? You’ve probably heard people talk about marketing funnels, the buyer’s journey, and customer journey maps. ![]()
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